ESN
Free Estimates
Creative Direction, Campaign Branding, Merch Design, Production
2023

In 2023, EVERYTHING / NOTHING™ unveiled Free Estimates, a limited-edition merch drop that bridges the gap between blue-collar roots and contemporary streetwear culture. Founded by Aaron Stearns, the brand has aimed to blur the lines between personal expression and cultural commentary. With Free Estimates, Stearns delves into his upbringing in a working-class family, intertwining those experiences with modern design sensibilities.

The title Free Estimates plays on the duality of its meaning. In the trades, a "free estimate" is a preliminary assessment, often given without charge, to gauge the scope of work. In the context of the merch drop, it symbolizes an open invitation to explore one's roots and the value of one's heritage. This collection serves as a personal reflection on Stearns' journey, acknowledging the foundational experiences that have shaped his artistic vision.

The design elements of this collection pays homage to the working-class ethos. The color palette and materials chosen is meant to evoke a sense of nostalgia while remaining firmly rooted in contemporary streetwear trends. Drawing inspiration from industrial workwear, the collection features high-visibility elements - neon colors, bold typography, and striking graphics - that echo the safety and practicality of the trades.

See the full collection here.






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