ESN
Brain
Creative Direction, Campaign Branding, Merch Design, Production
2023

The Brain collection emerged from a spontaneous surge of creative energy—a visual manifestation of the cluttered, chaotic, yet profoundly personal thoughts that often swirl in the mind. The name "Brain" encapsulates this essence, serving as a direct conduit for the myriad ideas and inspirations that had accumulated, demanding expression. This collection was not born from a singular concept but from an amalgamation of spontaneous impulses and experimental designs, each piece reflecting a facet of the mental landscape.

We translated these abstract notions into tangible forms. The resulting designs are a blend of raw, unfiltered creativity and intentional artistry, capturing the unpredictable nature of thought and the beauty found in its disarray. The Brain collection is a testament to the power of embracing one's inner world and translating it into wearable art, allowing individuals to carry a piece of that personal narrative with them.

See the full collection here.






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