In 2025, we partnered with Dallas-based indie rock band Little Image to develop the visual identity for their latest project, "Kill the Ghost." This concept-driven campaign explores the band's journey toward self-actualization, using a cast of symbolic characters to represent different facets of identity and transformation.

At the heart of "Kill the Ghost" lies the question: “Does it glow for a change?” This metaphorical inquiry challenges both the band and their audience to consider whether they are presenting their authentic selves or merely existing in a state of emotional or spiritual disconnection.

Our design approach for "Kill the Ghost" was rooted in the idea of confronting and transcending these internal personas. The visual elements were crafted to reflect the tension between the characters' opposing energies, using contrasting colors, textures, and forms to illustrate the journey from darkness to light, from fragmentation to wholeness.